Behind GANBA:

Hi, I’m Lucy — the founder of GANBA.
I started Ganba after spending years caring deeply about health, performance, nutrition, and the outdoors, while also feeling frustrated by how overwhelming and difficult to trust the supplement industry can sometimes feel.
A lot of my life revolves around movement — trying to climb my hardest, run, ski, and spend as much time as possible enjoying the outdoors and the people around me. What began as curiosity quickly turned into countless hours researching ingredients, testing, sourcing, and product quality — and eventually the decision to try building something myself.
The name Ganba is inspired by the Japanese phrase “ganbaru (頑張る)” often used to encourage someone to keep going and do their best. That idea sits at the center of the brand — supporting people pursuing growth, movement, health, and the things that matter to them.
I’m also lucky to have people close to me in medicine and healthcare who challenge me to think critically and stay evidence-based in how I approach nutrition and supplementation.
Thanks for being here early and following along as this grows.